Elena Kindy

Hyper Island Motion Creative '20 Production
Directed by: Sunakshi Puri
Produced by: Sokratis Papageorgiou & Milena Chincholle
Sound design by: Jakob Stenhart
Animation Direction by: Felicia Püschl
Art Direction by: Victoria Albrecht & Dimi Kyryliuk
Character Design by: Sunakshi Puri, Tove Rogstad & Cristoffer Ålund
Animation by: Sunakshi Puri, Sokratis Papageorgiou, Felicia Püschl, Victoria Albrecht, Dimi Kyryliuk, Tove Rogstad, Cristoffer Ålund, Jakob Stenhart, Elena Kindy & Nick Bauer

The Brief

Understatement is a Stockholm-based lingerie brand. They asked for a minute-long video to raise awareness of their brand, through stories that communicate their values of independence, confidence and inclusivity.

Our solution was to create three animated shorts that depicted different female characters rocking their Understatement items in their everyday life.

My Role

I joined this team at the beginning of their production phase. I immediately got to work filling in color boards, picking color schemes, illustrating assets and animating deliverables.

Process

Character iterations and color boards for each short.