Brief
Rajd (Swedish spelling of “Ride”) is a Stockholm-based optimized co-riding app. They came to our team at Hyper Island seeking a video campaign to help explain their company values and what their app does to potential consumers.
My Role
As director of this project, I wrote scripts for three short animated videos to appear on Rajd’s social channels, explaining how to use their app’s carpooling services, as well as the benefits of using their co-riding system.
Ideation team: Elena Kindy, Ida Edlund, Nicole Estupiñán, Elli Garperian, Erik Bjelke
